The Chinese technology giant has revealed three new dating apps within the last couple of months.
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Tencent (OTC:TCEHY) guidelines China's mobile texting market with WeChat, which acts 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of over a million "mini programs" allows users to look, purchase food, play games, hail rides, make re re payments, and much more -- all without ever making the software.
Meanwhile, Momo (NASDAQ:MOMO) could be the online that is top platform in Asia. Its namesake application began as a social network software|networking that is social, but gradually developed in to a platform for online relationship and live videos.
Momo's smaller application, Tantan, a Chinese clone of Match Group's Tinder. Momo's core software had 114.1 million MAUs last quarter, and 13.4 million of them purchased digital gift ideas or enrolled in premium online dating services on Momo and Tantan.
Image source: Getty Photos.
Both of these businesses generally speaking aren't considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu ("Catcall"), a Tinder-like application called Qingliao ("Light Chat"), and a reboot of the Pengyou ("Friends") app as a myspace and facebook by having an opt-in relationship feature.
What's Tencent up to?
WeChat's MAUs expanded 6% yearly final quarter, but it is just a matter of minutes before this ubiquitous "super application" runs away from space in Asia. Meanwhile, Gen rivals that are z-oriented ByteDance's TikTok and Bilibili are attracting younger users, while WeChat seems shackled to its reputation as an software for older users.
A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created after 2000 posted day-to-day updates on WeChat, compared to 57% of users created into the 1960s. Which is much like the generation gap between Twitter and Instagram in Western markets, where parents saturated the former and teens that are sent toward the latter. WeChat is also commonly considered a "work application," since supervisors put it to use to help keep track of their workers.
Basically, Tencent requires brand new techniques to achieve more youthful users, and Momo's streak of double-digit income development suggests that internet dating is nevertheless a fertile market.
Meet Maohu, Qingliao, and Pengyou
Maohu, which launched within the , lets users talk anonymously with strangers while donning masks that are digital. Male users can wear the mask for no more than five full mins, while female users can indefinitely wear a mask. When a person removes their mask, beauty filters are used immediately towards the real time film.
Qingliao, that was introduced in belated November, resembles Momo's Tantan and Match's Tinder, but does not follow the swiping mechanic of these two apps. Alternatively, it just offers two alternatives regarding the side that is right of profile -- any one to "like" it, and another to dismiss it.
Its main page shows a carousel of prospective matches, and users can scroll right down to see information that is additional a individual's career, academic back ground, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The application happens to be being tested for an invite-only foundation.
Image supply: Getty Graphics.
Pengyou, which was relaunched in mid-December, is definitely an updated type of a mature social network software that ended up being discontinued in 2017. The brand new application resembles Instagram featuring its dominant feed of solitary pictures, however it splits its feed into three groups -- buddies, peers, resource whom reside in the city that is same.
Users have to confirm their identities with individual qualifications, and so they can opt-in for dating matches. This delicate approach is just like Twitter's opt-in strategy with Twitter Dating. Like Qingliao, Pengyou continues to be being tested for an invite-only foundation.
Should Momo worry?
Tencent demonstrably wants to leverage the effectiveness of its WeChat and QQ ecosystems fresh footholds into the online dating market. This might be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the year that is past